1、MUSIC LISTENINGIN FINLAND 2024Kari Tervonen Lead researcherOmnicom Media Group Norstat interviewed 1,041 Finns in its consumer panel in August 2024.For the respondents,we sought 125 respondents from both the 1315-year-old and the 1618-year-old age groups,and then weighted their proportion to corresp

2、ond to these age groups proportion of the population.The key findings were weighted to represent the nationwide age and gender structure of Finlands population between the ages of 13 and 75.The survey results were analysed by Omnicom Media Groups researcher Kari Tervonen,who has been surveying every

3、day behaviour for a long time.Johanna Laitinen from Teosto and Tommi Kyyr from IFPI Finland represent music industry professionals in the task force.The survey produces information in serial form on how Finns music listening habits are changing over the long term.BackgroundWe always analyse survey r

4、esults by using the facts that are available to us.We compare the results with other information sources and also with the findings from previous years.Teosto and IFPI Finland have a wealth of information about music.Themes ofthe 2024 survey1.Attendance and non-attendance of live gigs 2.Superfans an

5、d fan culture in Finland3.Changes in music listeningThe number of gig attendees was the same as in 2023,a huge number considered attendingPART 1:Gig attendance and non-attendance,ticket pricesIn 2022,concert attendance recovered rapidly from the COVID-19 years.The number of concert attendees continu

6、ed to grow by a few hundred thousand in 2023 when compared to the previous year.In 2024,the proportion of Finns who attended concerts remained the same.Nearly two million Finns(44%of respondents)attended a paid gig or festival in JanuaryJuly 2024.Of Finns,56%estimate that they will spend money on co