并购：分离和整合案例研究.pdf

1、MERGERS AND ACQUISITIONS:CASE STUDIES ON SEPARATIONS AND INTEGRATIONSWELCOME AND INTRODUCTIONSMarleen van PuttenSenior Associate A&O ShearmanKirsten van der Zwan CIPP/E,CIPM,CIPT,AIGPGroup Data Digital Privacy Senior Legal CounselShell InternationalMarcin CzarneckiCIPP/EChief Privacy Counsel and DPO

2、World FoundationI.Welcome and Introductions II.Recap on M&A timelineIII.SeparationsIV.Artificial IntelligenceV.IntegrationsVI.Key takeawaysVII.Resource listVIII.How did things go?IX.Questions and AnswersAGENDA OUTLINEWHAT IS THE DEAL ANYWAY?M&A TIMELINEPreparationsNDAs,Data Room,IM,VDD Due diligence

3、Presentation to biddersNegotiationsSPA/APA,TSA etc.SigningSale does not have effect yetPre-closing conditionsAntitrust/regulatory clearancesClosingSale takes effectIntegrationFull separation from the sellerLegal basis Migration planIntegration planTransitional ServicesSeparationSEPARATIONSCampaign M

4、essagingCampaign MessagingSeparation Topics Legal considerationsTransaction structureLegal basisRetention periodsContractsPoliciesAITechnical and ops considerationsProcesses separationDatabase separationSoftware and hardware separationUsually developed together with buyerTransitional servicesData mi

5、gration planCASE STUDY SCENARIO Marshmallow B.V.is a multinational operating in EU&USA.Business activity include:B2B:wholesale of bulk candy products B2C:webshop with tailored candy gifts for e.g.weddings or children partiesStrategic review of Marshmallows activities results into the decision:divest

6、ment of the webshop as a separate business,including customer databases and dedicated employees.CASE STUDY 1 Strategic review of Marshmallows activities results into the decision:divestment of the webshop as a separate business,including customer databases and dedicated employees.The transaction tea