1、1Ramadan 2025Industry Insight Indonesia2Beauty and Personal Care59TikTok users plan to continuebuying beauty products even after Eid,turning festive moments into long-lasting beauty habits.%TikTok users are planning to buy more beauty and personal care products in Ramadan 2025 (1.6x more than non us

2、ers)Beauty and self-careroutine continues beyond Eid:Path from discovery to purchasefor Beauty and Personal Care in RamadanIn Ramadan,TikTok users in Indonesia find inspiration for Beauty and Personal Care throughThey are interested more in these type of contents in their discovery.DiscoveryWhat you

3、 can explore:Make use of users curiosity and give them inspiration on what they can do differently this Ramadan(Glow up?Ramadan cleanse inside out?Ramadan skin-cycling?)and how your products can help solve consumers problem.2Source:TikTok commissioned study conducted by Toluna on behaviours during R

4、amadan among n=593 TikTok users and non-users in Indonesia,2024 46%Livestreaming42%Brand Video53%Creator VideoSurge in beautyand self-care in Ramadan:Top 5 products bought for Ramadan:Beauty cosmetics(lipstick,foundation,mascara,etc.)FragrancesSkincare products Deodorants Haircare 64%Review and test

5、imonials from others 47%Product unboxing for detailed overview47%Exclusive festive deals and promotions43%Inspirational shopping list for Ramadan51%3What happens after discovering the Beauty and Personal Care product?Of TikTok users bought Beauty and Personal Care products after seeing it on TikTok

6、in RamadanConsiderationWhat you can explore:Leverage creators to convey authentic storytelling to highlight product benefits,share real experiences,and build trust;turning curiosity into consideration across wider audiences.ActionWhat you can explore:Spark action with content that is lightweight,kee