1、TGMEGYPT REPORTRamadan20202424InsightsSchedule:01st February-22nd February,2024Sample:A representative sample of N=2,900participants of surveyed countries,age:18-40+Methodology:Internet interviews(CAWI),research project wasentirely conducted by TGM ResearchAbout TGM Ramadan Insights 2024Welcome to t

2、he TGM Ramadan Insights 2024,where we analyze consumerinteractions during this years Ramadan in Indonesia,Egypt,KSA,and UAE.This years study focuses on documenting distinctive pre-Ramadanbehaviors and influences.Through insights gathered from diverse consumersentiments,we aim to provide practical su

3、ggestions for businesses andmarketers to connect effectively during this sacred period.4 countries studied2,900consumers askedCONTENTSRamadan 2024 CelebrationsRamadan 2024 Shopping&Planning2023 and 2024 in retrospect:Howdo people rate their experiences?Ramadan 2024 Spending Trends1-2-3-4-Transportat

4、ionGiftsis the most favored Ramadan DishFirst week of March-Just before Ramadan Eating with my familymembers(at home)87%97%Visiting friends andfamily in the areaCOMMONLY ENGAGED ACTIVITIES surveyed Egyptians celebrateRamadan every year actively97%Mahshiis the time frame people plan to domost Ramadan

5、 shopping for 202401-08M A R C H%ESTIMATED RAMADAN EXPENSES ALLOCATIONof surveyed people will do majority of theirshopping 35%mostly in stores,some online50%23%15%13%Food&drinksCharityRamadan 2024:Data Pill-EgyptRamadan 2024Celebrations197%of surveyedEgyptians celebrateRamadan everyyear activelyAcco

6、rding to our most recent findings,97%of surveyed individuals in Egyptactively observe Ramadan each year.The predominant activity in which theyengage more during Ramadan/Eid involves sharing meals with familymembers at home.97%87%81%68%57%57%34%Eating with my family members(at home)Visiting friends a