1、HOW RETAIL MEDIAS SUCCESS IS POWERING THE RISE OF COMMERCE MEDIA ACROSS INDUSTRIESThe rise of retail media has paved the way for commerce media to emerge as a powerful force in digital advertising.As retailers leverage their vast troves of first-party data to fuel highly targeted campaigns,industrie

2、s like finance and travel are taking notice and adapting this playbook to build their own media networks.This Roundup explores the current state of commerce media,highlighting key trends for 2024 and beyond,the rise of non-endemic advertising,and the growth potential in verticals such as financial a

3、nd travel media networks.From the value of retail media search to the expanding opportunities for off-site advertising,the commerce media space continues to evolve.November 2024R O U N D U PMade possible by2HOW RETAIL MEDIAS SUCCESS IS POWERING THE RISE OF COMMERCE MEDIA ACROSS INDUSTRIESMADE POSSIB

4、LE BY:TABLE OF CONTENTS3Retail medias success has paved the way for the emergence of commerce media63 trends reshaping retail media in 20248Non-endemic advertising is an early stage growth opportunity in retail media10What will drive financial media networks growth?12Major factors contributing to th

5、e travel media networks opportunity14A 5-step guide to launching a commerce media network3HOW RETAIL MEDIAS SUCCESS IS POWERING THE RISE OF COMMERCE MEDIA ACROSS INDUSTRIESMADE POSSIBLE BY:Retail media ad spend is on track to claim nearly 1 in every 5 dollars spent on US digital advertising in 2024,

6、as advertiser demand for first-party data fuels growth.Verticals outside of retail are taking notice and adapting the retail media playbook in order to monetize their own first-party data.What is commerce media?At its core,“commerce media”refers to digital advertising powered by first-party transact