1、OCT 2024Ethan Cramer-Flood2-Year Rebound for the Second-Largest Ad Spender Continues but Will Tail Off Next YearUS CPG Industry Ad Spending 2024The consumer packaged goods(CPG)industry will spend nearly$50 billion on digital advertising this year,a figure bested by only the retail industry.Growth wi

2、ll be excellent for the second year in a row,but a spending deceleration is on the horizon.This EMARKETER analyst report examines how much the CPG industry and its subcategories will spend on digital advertising this year and out to 2026.Compliments ofPage 2Copyright 2024,EMARKETER Inc.All rights re

3、served.Compliments ofPage 2ContentsExecutive Summary 3The CPG industry will spend nearly$50 billion on digital advertising in 2024,second only to retail 4CPG remains one of the biggest ad spenders 4CPGs booming growth will recede next year 4CPG leans into display and mobile ads and away from traditi

4、onal media ads 5CPG companies favor display over search slightly more than other industries 5CPG leans on mobile more than most,but its mobile/nonmobile spending splits have stabilized 6CPG was one of the last industries to digitize its marketing,but now it is among the most digital 6Toiletries and

5、cosmetics and food dominate CPG digital ad spending,but the growth will come from beverages 7Read Next 8Page 3Copyright 2024,EMARKETER Inc.All rights reserved.Page 3Compliments of The CPG industry will maintain its status as one of the biggest ad spenders.It will account for 16.5%of the$302.77 billi

6、on digital advertising market this yearits highest-ever share and second only to retail.CPG digital ad spending growth in 2024 will outperform the average across industries.Overall,digital ad spending will grow 12.6%,but CPG will manage a 16.6%increase,reaching$49.95 billion.That will leave CPG in t