1、UK Outlook for Advertising,Marketing&Data 2024 UK Outlook for Advertising,Marketing&Data 2024 A Year of Change and GrowthA Year of Change and GrowthCharles Ping,Managing DirectorJanuary 2024AboutAboutWinterberry GroupWinterberry GroupA specialized management consultancy that offers more than two dec

2、ades of experience and deep expertise in the intersecting disciplines of advertising,advertising,marketing,data,technologymarketing,data,technology and commercecommerce.Winterberry Group helps brands,publishers,marketing service providers,technology developers and information companiesplus the finan

3、cial investors who support these organizationsunderstand emerging growth understand emerging growth opportunities,create actionable opportunities,create actionable strategiesstrategies and increase their value increase their value and global impact.and global impact.2 2Looking Back at 2023:Looking B

4、ack at 2023:The Year of UncertaintyThe Year of UncertaintyThough a Recession Was Avoided in 2023,The Macro Environment Though a Recession Was Avoided in 2023,The Macro Environment Stifled GrowthStifled Growth“Do More With the Same”“Do More With the Same”4 4A very uncertain MacroA very uncertain Macr

5、o-political and economic yearpolitical and economic yearInflation rate started to Inflation rate started to decline but remains decline but remains historically highhistorically highMarketing Marketing-annual planning annual planning with quarterly commitmentswith quarterly commitmentsWars,politics,

6、flat stock Wars,politics,flat stock market,critical labour market,critical labour shortages despite shortages despite unemployment at 4.1%unemployment at 4.1%Interest rates rises start to Interest rates rises start to bite in the consumer bite in the consumer economyeconomyTech layoffs in 1H as Tech