数字浪潮：渡轮预订系统的创新和未来趋势.pdf

1、Digital Waves:Innovations&Future Trends in Ferry Booking SystemsMarco Pavoncelli,CCO 7 Nov 2024,AthensE-DeaFleet:7 6,4 M Pax1,6 M Cars700 K Freight Fleet:37 22.6 M Pax9.5 M CarsFleet:5 2 M PaxOngoing Proj.Fleet:54 M Pax1 M Cars180 K Freight Fleet:365 M Pax1.5 M Cars80 K Freight Fleet:2250 K Freight

2、11 M Pax3.7 M Cars43 M Tons Freight Fleet:20695 K Pax157 K CarseBookingeBookingeBookingeBooking and eModaleModaleBooking and eBoardingeBooking and eBoardingeBookingeBookingFleet:13 Transforming the Passenger ExperienceIn a dynamic maritime industry,the future belongs to those who can transform each

3、voyage into a unique and unforgettable experience that connect each passenger to the spirit of the sea and the unique identity of each shipHYPER-PERSONALIZATION THROUGH DATA ANALYTICSNEW-GENERATION LOYALTY TRENDSUSER EXPERIENCE ENHANCEMENTMeeting the Needs of Modern TravelersWhy Hyper-Personalizatio

4、n and New Generation Loyalty are Essential for Ferry Operators?1.Customer Expectations:Todays travellers expect seamless,personalized experiences across all travel stages,from booking to post-ferry crossing.2.Changing Passenger Priorities:Especially younger demographics,seek intentional,meaningful t

5、ravel.Additionally,multiple studies indicate a rapid decline in revenue from traditional loyalty programs across all transport and travel sectors especially among Generation X,Millennials,and Gen Z travellers.3.Competitive Advantage:Operators that excel at personalization differentiate themselves,en

6、couraging customer loyalty especially in highly competitive routes.4.Revenue Opportunities:Personalization can drive increased revenue by boosting overall sales,targeted upsells like cabin upgrades,and ancillary revenue through personalized offers and strategic partnerships.Data-Driven Personalizati