1、GEN ZS AGE OF GENERATIVE AIA generation typically refers to a group of people bornwithin a certain period of timewhose shared age,experiences and formative eventsshape a distinct world view.Baby Boomers born 1946 to 1964Vietnam WarWatergate/Nixon resignationWoodstockJFK&Martin Luther King Jr.assassi
2、nationGeneration X born 1965 to 1980Fall of Berlin WallEnd of Cold WarAIDS crisisMTVMillenials born 1981 to 19979/11Obama electionGreat RecessionRise of Global InternetGeneration ZSilent Generation born 1928 to 1945Post WarSpace Race/Moon landingMcCarthyismCold WarGreatest Generation born 1901 to 19
3、27Great DepressionFDRs New DealWorld War IIPearl HarbourGeneration Z born 1998 to 2019COVID-19 /Global WarmingTrump/Brexit/Fake NewsOnLife/Social Media Natives/Selfies/Influencers/TikTok/AIPOST-REALITYEXTREMELY PERSONALIZED#MUKBANGBURNOUT GENERATIONDupe has become a buzzword in 2024.It is a replica
4、or affordable alternative to a popular(often luxury)item,but not quite a fake.In the world of beauty,fashion,and even home decor,dupe culture has become a movement.Its a rebellion against the arbitrary price tags that luxury brands slap on their items in the name of exclusivity.POST-MATERIALISTICPOS
5、T-HIERARCHYUNDERSTAND THEIR EXPECTATIONS AND BEHAVIOR:Companies need to dive into what is considered normal behavior for Generation Z and understand their expectations,so they can better cater to their needs as future customers and employees.CREATE A FUTURE-ORIENTED WORK ENVIRONMENT:Companies must r
6、ecognize that they often train people for jobs of the past instead of the future.Its crucial to develop the right skills that prepare Generation Z for the future job market.IMMERSE YOURSELF IN THEIR WORLD:To build a connection with Generati