1、Travel horizons:January-December 2025&January-April 2025Long-Haul Travel Barometer 1/2025ContentsOutlook for 2025|January-December Pages 04-15Outlook for early 2025|January-AprilPages 16-21MethodologyPage 03MethodologyMethodologyAnalysed samples January-December 2025(12 months horizon):Total respond

2、ents:7,087 Respondents likely to travel to Europe:3,273 Australia(523),Brazil(593),Canada(485),China(765),Japan(217),St.Korea(313),US(377)Respondents likely to travel long-haul but not to Europe:1,305Respondents not planning to travel long-haul:2,509Australia(245),Brazil(266),Canada(308),China(204),

3、Japan(658),St Korea(350),US(478).January-April 2025(4 months horizon):Total respondents:7,087 Respondents likely to travel to Europe:2,105 Australia(290),Brazil(393),Canada(230),China(721),Japan(104),St.Korea(182),US(185 Long-Haul Travel Barometer 1/2025Significant changesThe significant year-on-yea

4、r changes are presented in percentage points,marked with the following symbolsIncrease Decrease TargetPotential travellers from Australia,Brazil,Canada,China,Japan,South Korea(new market)and the US.Method1,000 online interviews with national representatives(18-70 years old),per market,per wave.Data

5、collection:2-18 December 2024The survey is meant to gauge travellers attitudes and intentions and not to quantify demand levels.03Outlook for 2025Travel horizon:January-December 202501Mixed Mixed outlookoutlook for Europes appeal in key overseas for Europes appeal in key overseas marketsmarketst t A

6、mong travellers in key long-haul markets,63%plan to take a long-haul trip in the next twelve months-a drop from last years 65%.Europe,in particular,is seeing a noticeable decline in interest,with 44%of respondents intending to visit the region in 2025,down from 49%in 2024.Chinese travellers show the