1、Build a Media Network from the Ground Up with the Right Frame of MindThe Media Network MindsetTable of ContentsA thriving media network begins with the right frame of mindChapter 1.How media networks unlock new valueChapter 2.Organizational change:commit to new ways of doing business Chapter 3.Custo

2、mer centricity:serve more than one customerChapter 4.Data centricity:get more out of dataChapter 5.Omnichannel:meet customers where they areJoin the media network revolution03040609111416Publicis SapientMedia Network Playbook|02Media networks are the future.By 2030,the retail media network market is

3、 projected to exceed$231 billion.Individual businesses can capture this opportunity and open up new revenue streams that yield a high return on investment(ROI).Media networks are not only transforming the way advertisers reach customersthey are also transforming the way businesses operate:what capab

4、ilities they have,how they organize around their media network and what partnerships they need to succeed.Launching a successful media network involves more than just collecting and selling data,adding a tech stack or investing in marketing technology.The process of building a media network is a hol

5、istic,comprehensive and complex process.To succeed,organizations need to make the right mindset shifts.These shifts revolve around four core areas:organizational change management,customer centricity,data management and channel optimization.Having the right mindset is the most powerfuland underrated

6、tool that businesses can have when they join the media network revolution.A thriving media network begins with the right frame of mindPublicis SapientMedia Network Playbook|03Want to get the most value out of owned data?Media networks help businesses do that.They enable organizations to leverage fir