1、1O C T O B E R 2 0 2 42IN THIS REPORT3C L I C K T O J U M P T O S E C T I O NFRANCHISESINTERNATIONAL CONTENTSUCCESS-BASED RESIDUALBINGE VS.WEEKLYNETFLIX BOUNCEAWARDS IMPACTMACRO OVERVIEWSVOD BUNDLESYOUTUBE VS.SVODCHURN AND RETURNORIGINAL CONTENT VOLUME2024 HITSTOP ORIGINALS4Live music maintains its

2、prominent spot in the superfan experience.But how does touring in a specific market affect the local streaming consumption?In the following report,we analyze data across 50 artists,990 shows and 129 U.S.markets to find that the median event yielded a 42%growth in local DMA On-Demand Audio Streaming

3、during the week of an event.But genre matters.Read more to see which genres saw the biggest gains.We also explore the relationship between touring and gaming.For example,the announcement of Metallicas Fortnite takeover on June 12,2024,drove Global growth for not only six of the bands focus songs use

4、d in the game but for the bands catalog in general.Other data shared in the following report reveals the latest consumer behaviors surrounding gaming and music and offers a look at music listeners relationships with short-form videos at a genre-specific level.Welcome to the ShowScales of StreamingWe

5、lcome to the ShowThink Global,Act LocalVariants&ViabilityABOUT THE AUTHORABOUT LUMINATEABOUT VARIETY VIP+TYLER AQUILINA covers the streaming wars and their impact on the media/tech business for Variety Intelligence Platform.He was previously at Entertainment Weekly,where he wrote on,among many other

6、 topics,the film industry,streaming and worker issues in Hollywood.Luminate is the preeminent entertainment data and insights company,unleashing access to the most essential,objective and trustworthy information across music,film,television,gaming,shortform video and more.Its databases house informa