1、#2#4#3#1#5Relationship Marketing Trends:P E R S O N A L I Z A T I O N O M N I C H A N N E L L O Y A L T Y T R U S TFINANCIAL SERVICES BRAND RANKINGS REPORTAnalyzing consumer demands,the personalization gap,and why loyalty pays2 2Table of Contents03 Executive Summary 04 Methodology 05 The Value of Re

2、lationship Marketing06 Personalization07 Omnichannel Experiences08 Trust09 Brand Connection12 Financial Services16 Brand Leaderboard19 Wrap Up3 3With consumer expectations rising and significant progress in AI and marketing technologies,financial services brands have a distinct opportunity to differ

3、entiate themselves through relationship marketing.The data speaks for itself.Consumers want personalization.They expect to be treated as individuals,not just account numbers.Theyre discouraged by generic marketing and are ready to reward brands that deliver tailored experiences with their business.H

4、owever,loyalty remains a core challenge.Finserv brands often struggle to foster genuine connections,with loyalty scores lagging behind other metrics.The top-ranking brands in our study recognize these challenges.Theyre not just following trends;theyre setting them.Theyre cultivating trust,enhancing

5、client experiences,and delivering on the consumer demand for personalization.Whether your company is featured in this research or not,youll find valuable insights,from eye-opening consumer statistics to strategies leading brands are using to differentiate themselves.One thing is certain:a dedicated

6、strategy to understand your clients deeply and win their loyalty has tremendous value.Nearly seven in ten consumers will even pay more to shop with the brands theyre loyal to.Executive SummaryLets dive in.4 4MethodologyMarigolds Relationship Marketing Trends:Brand Rankings Report is a consumer resea