1、2 0 2 4 S P O R T S S H O U L D E R C O N T E N T R E P O R T2INTROIntroductionWelcome to Luminates first report on the growth of sports“shoulder”content on streaming platforms from 2020 through October 2024.One of the major themes weve seen in 2024 has been the significant investments and subsequen

2、t shift of sports content to streaming from tradi-tional linear networks.We anticipate that this trend will continue its growth in 2025.Sports shoulder content has paved the way for this transition and continues to complement the programming strategies across streaming platforms that have disrupted

3、the way Americans view sports on TV.For the purpose of this analysis,shoulder content is defined as programming that is about specific sports,teams,well-known athletes and sports-adjacent programming.It does not include live sporting events and pre/post game commentary that airs as part of the event

4、.This report is in direct response to our clients inquiries,as companies from every industry vertical asked Luminate to enhance their understanding of sports shoulder content in the streaming ecosystem.Our content tracking and deep metadata in Luminate Film&TV enabled our team to quan-tify projects

5、and representation of individual sports.Streaming Viewership(M)s streaming consumption data provided an unprecedented level of transparency and accessibility on performance.It couldnt have come together without the indefatigable efforts of our data operations,insights and customer success teams.Im p

6、leased to share this report on intersectional programming tied to the lucrative sports industry.Carolyn Finger Author,“Sports Shoulder Content”SVP&Customer Success,Product SpecialistLuminate Film&TV3IN THIS REPORT4CLICK T O JUMP T O SEC TIONCONTENT VOLUMELEADING STREAMING PROVIDERSMOST-REPRESENTED S