1、#1#4#2#3#7#10#8Relationship Marketing Trends:The personalization gap and why loyalty pays for top fast-casual,QSR and restaurant chainsP E R S O N A L I Z A T I O N O M N I C H A N N E L L O Y A L T Y T R U S TRESTAURANT BRAND RANKINGS REPORT2 2Table of Contents03 Executive Summary 04 Methodology 05

2、 The Value of Relationship Marketing06 Personalization07 Omnichannel Experiences08 Trust09 Brand Connection12 Key Retail Takeaways17 Brand Leaderboard24 Wrap Up3 3Today,in these times of elevated consumer expectations,and equally high advances in AI and marketing technologies,there is a certain,defi

3、ning path to success:relationship marketing.The proof is in our research results we showcase here.Consumers want personalization.They like to be treated as individuals.Theyre frustrated with cookie-cutter marketing,and are willing to reward brands who can transcend outdated methods like it with thei

4、r dollars.But loyalty remains a key challenge.Brands across industries show that loyalty scores tend to be disproportionately lower than their scores in other areas,signaling a challenge to foster genuine connections in order to win over consumers.Restaurants that are the highest-ranking in our rese

5、arch acknowledge these challenges.Theyre getting creative not only following major trends,but setting them as well.They are zeroing in to optimize customer experiences,from gamification to loyalty programs to personalized messaging and more.Whether youre a restaurant included in this research or not

6、,were sure youll find something of value,whether it be eye-raising consumer statistics or insights into what leading brands across industries are doing to differentiate themselves.One thing is clear:whether you call it relationship marketing or something else,a dedicated strategy to really get to kn