品牌金融（Brand Finance）：2022年汽车行业报告（英文版）（62页）.pdf

1、Automotive Industry 2022The annual report on the most valuable and strongest automobile, auto component, tyre & car rental services brandsFebruary 2022Brand Finance Automotive Industry 2Contents. 2022 All rights reserved. Brand Finance Plc.About Brand Finance3Foreword7 David Haigh, Chairman &

2、; CEO, Brand FinanceExecutive Summary9Brand Value Rankings16Auto 10016Auto Components 2018Tyres 1522Car Rental Services 1026Brand Spotlights30BYD31 FeatureGiti33 FeatureSIXT35 Interview with Robin Ruschke, Senior Vice President Global Brand Strategy & Communications, Sixt SEInsights382022 Auto B

3、rand Trends39 Alex Haigh, Valuation Director, Brand FinanceMethodology49Our Services56Brand Finance Automotive Industry 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of

4、 bridging the gap between marketing and finance. For 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put 5,000 of the worlds biggest brands to the test every year. Ranking brands across all secto

5、rs and countries, we publish nearly 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting.We pride ourselves on technical credibility

6、Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation