1、Prepared by Firstname LastnameThe AI opportunity in AutomotiveFebruary 2025Strategy&A few key pointsThis presentation has been developed in collaboration between the Strategy&team,PwCs global strategy house,alongside our PwC industry and function experts.Together,we transform organizations by develo

2、ping actionable strategies that deliver sustainable outcomes.2025 PwC.All rights reserved.PwC refers to the PwC network and/or one or more of its member firms,each of which is a separate legal entity.Please see for further details.The AI opportunity in Automotive2Strategy&Our hypotheses on AI in Aut

3、omotiveAbbreviation:AI=Artificial IntelligenceSource:Strategy&analysisAI is coming in waves and its impact is not as anticipatedAI capabilities are evolving from generative to agentic AI,yet realizing bottom-line impact is taking longer than optimists had hopedAI will boost key transformation areas

4、of the automotive and mobility sectorValue will be particularly created in technology-driven fields of innovation such as software-defined,autonomous and electric vehiclesAI use cases emerge across the value chain,but with different time horizonsHighest short-term impact is seen in customer assistan

5、ce/experience,software development and selected corporate functionsAI brings significant bottom-line opportunities,if effectively coordinated across the companyOur analysis suggests that a holistic AI transformation strategy can realize a potential margin uplift of 40-60%AI unleashes its potential a

6、t scale in partnerships that go beyond the traditional“build approach”Winners start with foundational AI work,focus promptly on major cost/revenue categories,and scale efficiently with a partner ecosystem12345The AI opportunity in Automotive3AI allows auto players to strengthen top-andbottom line in