1、AI AT WORK:FROM ADOPTION TO ACTIONAnalyzing AIs implementation within organizations through the lens of those experiencing the revolution first-hand,to help inspire more effective AI strategies.Contents23 Introduction4 Top 10 Headlines5 SECTION 1:Current sentiment towards AI8 SECTION 2:Usage of AI10
2、 SECTION 3:AI and the organization13 SECTION 4:Changing roles,responsibilities and benefits18 SECTION 5:Integrating AI at work20 Conclusion21 How VML can help&About WPP OpenIntroductionArtificial intelligences transition from theoretical concept to business necessity has been remarkably swift.It has
3、 already evolved from a strategic consideration to an operational imperative,fundamentally changing how businesses operate,compete,and deliver value.However,a critical question emerges:are organizations truly optimizing their AI investments and implementation?This report based on independent researc
4、h involving 2,500 professionals across multiple organizational levels provides a detailed analysis of current AI adoption,implementation challenges,and operational impact.Our findings reveal both encouraging progress countered by significant areas for development,as whilst 61%of employees report act
5、ive AI usage,the depth of this implementation varies considerably,and likely includes the use of widely unauthorized genAI tools such as ChatGPT.The average frequency of AI tool usage by workers 11 times per month approximately suggests that many are still in the early stages of true integration.Mos
6、t notably,our research has uncovered a significant perception gap across organizational hierarchies.While 68%of respondents claim strong AI understanding,this varies dramatically between C-suite executives(42%)and entry-level employees(13%).This disconnect between strategic vision and operational re