1、Business Proprietary&Confidential|1The Tactical to Strategic SEO Roadmap3 ways to convert SEO tactics into a marketing strategyBusiness Proprietary&Confidential|2The SEO industry is at an exciting crossroads.Future proofing your SEO requires a paradigm shift.With innovations like AI Overviews and th

2、e growing influence of user-generated content,users are finding answers in more diverse ways.Platforms like TikTok,YouTube,and ChatGPT have become integral parts of the search journey,expanding how audiences seek and consume information.This shift challenges us to think beyond tactics and embrace a

3、more strategic approach to SEO.The search landscape is evolving rapidly,presenting us with opportunities to expand our impact and drive meaningful results.But,this opportunity comes with its dangers.As SEOs,we are generally tactically minded.This comes from years of optimizing content to rank on sea

4、rch engines like Google.Although this approach is likely to continue,in order to truly expand our impact for the long term,well have to find ways to future-proof our SEO.Business Proprietary&Confidential|31.Search demand analysis:How to spot emerging sub-niches by analyzing search demand over time2.

5、Industry analysis:A re-frame that enables you to influence big-picture business goals3.Diversifying your search strategy:Why omnichannel search is the key to turning your biggest threats into a strategic advantageThree ways to convert SEO tactics into a marketing strategyBusiness Proprietary&Confide

6、ntial|4Business Proprietary&Confidential|4Strategy#1:Demand AnalysisBusiness Proprietary&Confidential|5Traditionally we use search volumes to evaluate traffic potential.Search volume=DemandTraditional Keyword AnalysisOne of the best ways to be more strategic is to plot search volumes over time.This