1、Disclaimer:AI-Generated ImageryGENERATIVE AI MEETS EMOTION AI:THE AI DISRUPTION IN ADVERTISING02|AFFECTIVAHumanizing Technology with Emotion AIAffectiva builds Emotion AI technology tomeasure pre-conscious emotionalresponses to brand content derived fromhuman participants facial expressions.LegendTo

2、p 20 CountriesOthersAFFECTIVA|03E-BOOKWorlds Largest Proprietary Data Repository After 12 years in business,Affectiva has the worlds largest data repository with over 8 billion framesanalyzed over time.This provides the foundational data for best-in-class algorithms trained on highlydiverse data in

3、ages,gender,ethnicity and culture which allows to mitigate bias,and provide relevantcountry benchmarks for the analysis.That is why Affectivas technology is used by 90%of the worldsbiggest advertisers to test consumer engagement with ads,videos and TV programming.14.7Mfaces90countries8Bfacial frames

4、18 yearsof video dataGENERATIVE AI MEETS EMOTION AI:THE AI DISRUPTION IN ADVERTISING04|AFFECTIVATable of ContentsThe Power of Emotion AIAI Disruption in AdvertisingLessons Learned&Emotions DetectedKey Takeaways6.10.16.24.AFFECTIVA|05E-BOOKDisclaimer:AI-Generated ImageryGENERATIVE AI MEETS EMOTION AI

5、:THE AI DISRUPTION IN ADVERTISING06|AFFECTIVAThe Powerof EmotionAFFECTIVA|07E-BOOKEngaging People Emotionally isCritical for Advertising Success Generating attentionEmotional responses are powerfulcues in the brain to pay attention,as the object of the emotion islikely to be of evolutionarysignifica

6、nce.Ads that generateemotions are likely to get moreattention.The kicker is that the attention willnot automatically extend to themessage or brand.Framing reactions to other ideas or messageswithin an ad An emotionally positive illustrationof a benefit is more likely to lead toa positive evaluation