1、Publicis Sapient2025 Generative AI Innovation ReportBridging the gap between the C-suite and the V-suite2Publicis Sapient|When ChatGPT launched on 30 November 2022,generative AI exploded into the public consciousness.Less than two years later,it has transformed the world.Consumers and businesses ali

2、ke use large language models(LLMs).Generative AI solutions fuel processes ranging from data management to software development.But the generative AI revolution,like the original Industrial Revolution,is distributed.The spinning jenny emerged from the factory floor,not the board room,and it is practi

3、tioners,not the C-suite,who are driving innovation.Our 2025 Generative AI Innovation Report found that the V-suite saw opportunities that the C-suite may well miss.But harnessing the power of a bottom-up approach requires confidence,courage,risk tolerance and people skills.“Harnessing the power of a

4、 bottom-up approach requires confidence,courage,risk tolerance and people skills.”Daniel Liebermann,Managing Director at Publicis Sapient3Publicis Sapient|Key report findingsThe C-suite and V-suite see generative AIs potential differently The C-suite focused on more visible use cases such as custome

5、r experience,service and sales.In contrast,the V-suite sees opportunities across functional areas,including within operations,HR and finance.They see its downsides differently,too Fifty-one percent of C-level respondents were more concerned about the risk and ethics of generative AI than other emerg

6、ing technologies,but just 23 percent of the V-suite shared their worries.Were at a shakeout moment Return on investment(ROI)is important,with generative AI costs already a pain point for 27 percent of respondents,but there is still considerable uncertainty about how to measure success.Nobody knows w