1、How to connect with Gen Z consumers during record inflationNext gen shoppingB U L B S H AR E.CO M02IndexB U LB S H AR E01 Who is Gen Z?02 Second hand is the first choice03 Ethics over everything04 Access vs ownership05 Social commerce and AR shopping06 The metaverse as the new frontier of marketing0

2、7 Digital natives,but digital sceptics08 Putting all the pieces together Toolkit 04060809111315171803Theyre young.Theyre powerful.And theyre dictating the new rules of commerce.Gen Z may only be 7-26 in age,but they make up 40%of global consumers and have$360 billion spending power.The trick is gett

3、ing them to spend it.These thrifty,ethical wunderkinds may have ample disposable income thanks to their extra-curricular side hustles and precocious business ventures,but their inclination to put it away for a rainy day and their preoccupation with sustainability prove obstacles to their spending.Ma

4、ny brands,including American Express Co.and Estee Lauder Inc.,have identified Gen Z as a prime target.But these are the children of the 2008 recession,the Covid generation,and the consumers of the cost of living crisis.They know the value of saving.Brands are vying for the attention of these youngst

5、ers,but they have to play by the Gen Z rules.From metaverse marketing to captivate digital natives to second hand marketplaces to appeal to adolescent activists,brands will need to think big to attract this new cohort-especially as recession births even more reluctance around spending.Read on to dis

6、cover the future of commerce as written by the new generation-and hear what our global Gen Z insight community has to say.Next gen shopping:How to connect with Gen Z consumers during record inflationB U L B S H A R E.CO Mof global consumers are Gen Z(7-26 year olds)40%0104Who is Gen Z?0102The Center