Feedvisor:2025年消费者行为报告:洞察电商时代的消费新趋势(英文版)(33页).pdf

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Feedvisor:2025年消费者行为报告:洞察电商时代的消费新趋势(英文版)(33页).pdf

1、How Shoppers Are Navigating E-commerce in a Changing EconomyThe 2025 Consumer Commerce Report:Research based on 2,000+consumers2 FEEDVISORThe 2025 Consumer Commerce Report:The New Rules of Shopper BehaviorBut with consumer spending growth slowing,brands must adapt swiftlyunderstanding not just what

2、consumers buy,but how and why they buy.To explore these shifting dynamics,we partnered with research firm,Zogby Analytics,to survey over 2,000 consumers on their shopping habits and attitudes toward e-commerce.The findings reveal a highly price-sensitive and digitally-engaged consumer,with key trend

3、s that are reshaping e-commerce:Inflation dominates purchasing decisions Nearly half of consumers say inflation is their top purchasing influence,ranking higher than deals,discounts,and budget constraints.Price is king 83%of shoppers prioritize price above all else,even over shipping speed and brand

4、 values.Nearly 70%compare prices regularly before making a purchase.Mobile shopping is accelerating 63%of purchases now happen on mobile devices,outpacing desktop shopping by a wide margin.Apparel and beauty surge in e-commerce adoption Once slower to shift online,fashion and beauty are now among th

5、e fastest-growing categories in digital shopping.Social media fuels product discovery,but not big-ticket purchases Platforms like TikTok,Pinterest,Facebook,and Instagram are influencing buying decisions,though most transactions remain for lower-cost items.Marketplaces remain dominant Amazon,Walmart,

6、and Target continue to capture the highest consumer spend,reinforcing their stronghold in retail.AI is shaping,but not yet defining,shopping behavior While over a quarter of consumers use ChatGPT for product recommendations,the majority have yet to engage with AI-driven shopping tools.Dani Nadel Pre

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