1、Growth opportunitiesMain Research GoalTrue CrimePodcastsHow does True Crime affect podcasting?How does podcasting affect True Crime?e.g.)Listeners are helping to solve casese.g.)The genre has introduced people to podcastsTrue CrimePodcastsStudy Methodology3,148 total online interviewsU.S.Persons 13+

2、Conducted 5/10/2024 5/31/2024Data weighted to match the U.S.population gender,age,and ethnicity24 in-depth interviews with True Crime consumersPodcasts listenersPodcast non-listenersHow does True Crime affect podcasting?Estimated192 Million%E V E R LI S T E N E D T O A P O DC A S TT o t a l U.S.P o

3、p u l a t i o n 1 2+Podcasting Listening111318222325292730333640445155576264672006 07080910111213141516171819202122232024How The Study Was ConductedHow The Study Was Conducted:Edison Podcast Metrics Q2 2024 Top Podcasts by Reach is based upon 5,206 online interviews with weekly podcast consumers in

4、the United States,ages 13 and older.Interviews were conducted continuously throughout the quarter in English and Spanish.Rankings are based on listening over the full period.All respondents reported listening to podcasts in the last week.Data weighted using The Infinite Dial from Edison Research,Aud

5、acy,Cumulus Media,and SiriusXM Media.Podcast Primary Genre Ranker US:Q2 2024 Genres with the largest weekly audienceComedySociety&CultureTrue CrimeNewsSportsBusinessEducationHealth&FitnessReligion&SpiritualityTV&Film12345678910GenreRankGenreRankHow The Study Was ConductedHow The Study Was Conducted:

6、Edison Podcast Metrics Q2 2024 Top Podcasts by Reach is based upon 5,206 online interviews with weekly podcast consumers in the United States,ages 13 and older.Interviews were conducted continuously throughout the quarter in English and Spanish.Rankings are based on listening over the full period.Al