1、Spotlight on Underrepresented Audiences2 0 2 2|E N T E R T A I N M E N T 3 6 5General U.S.Consumer Ages 13+3ContentsOur Entertainment 365 study data is collected quarterly.This reports insights are from data collected from March 16th,2022 through April 11th,2022.Data was collected using online surve

2、ys through third-party panels that were used to collect responses.Interviews were conducted among a total of 4,004 individuals within the U.S.General Population aged 13+.The data collected is representative of the U.S.general population according to U.S.Census data,including age,gender,ethnicity,and

3、 region.M E T H O D O L O G YC L I C K T O G O T O S E C T I O NBlack/African American 8Hispanic 12Asian/Asian American 17Native American 21LGBTQ+26Women 30Special Feature:Gen Z 34General U.S.Consumer Ages 13+S E C T I O N 14With so many entertainment options to choose from,the big question is:What

4、have U.S.consumers been doing in their leisure time?Music and television are head-to-head at a tie for 1st place for most reach among the general population ages 13+(Gen Pop).Behind music and television,the following players round out the top 3 entertainment activities:social media usage is in secon

5、d place,followed by movies.Music holds a special place in peoples hearts music captures the highest rate of“die-hard”fans,especially among Gen Z with 80%of Gen Z music listeners expressing“die-hard”fanship.Music also has the highest likelihood of non-engagers being open and willing to try the activi

6、ty in the near future compared to any other entertainment type.One group that stands out in their love for music is the African American music listener who is 33%more likely to live stream music events and dedicate a greater share of their entertainment time to this activity compared to the U.S.aver