品牌星球：2020海外DTC品牌创新趋势报告（33页）.pdf

1、?DTC?2.5?2020?DTC?的?DTC?DTC?Content?务?去?务?DTC?去?务?DTC?去?确?务?DTC?DTC?DTC?模?模?DTC?DTC?Intro?DTC?2020?DTC?去?让?DTC?锐?2010-2019?DTC?DTC?DTC?锐?DTC?2.5?DTC?DTC?DTC?的?去?DTC?DTC?DTC?Intro?DTC?2020?DTC?务?DTC?BRANDSTAR?Intro?DTC?2020DTC1.一、海外 DTC 品牌的崛起：重新诠释品牌?Z?去?去?去?DTC?DTC?2020?DTC?务?DTC?DTC?务?DTC?Dollar?Sha

2、ve?Club?Glossier?Direct-to-Consumer?DTC?DTC?DTC?2020?Digitally-Native?DTC?DTC?DTC?2020DTC?DTC?DTC?2020?DTC?0?1?DTC?*皆?DTC?2020*?DTC?DTC?100?+?Shopfiy?DTC?2020Shopify?DTC?务?2020?100?+?Shopify?Shopify?锐?2020?100?DTC?务?40%?Shopify?Shopify?&?DTC?DTC?DTC?匹?DTC?DTC?20202.?DTC?2.5?DTC?DTC?DTC?DTC?1.0?2005-

3、2010?DTC?2.0?2010-2019?DTC?2.5?2019-?DTC?2020?2.0?Shopify,?BigCommerce?Magento?SaaS?DTC?DTC?DTC?1.0?2005-2010?DTC?2020?DTC?模?DTC?DTC?的?DTC?2.0?2010-2019?DTC?2020DTC?DTC?2020DTC?.2020?2?11?Brandless?,?Brandless?2020?2?Outdoor?Voices?野?2018?2100?1200?DTC?2.5?2019-?DTC?DTC?202020203.?DTC?2020?DTC?eMark

4、eter?2016?2019?DTC?3-6?2020?2?24.3%?13.2%?1.?DTC?DTC?2020?eMarketer?十亿美元?DTC?2013?Casper?2.?2019?175?Casper?DTC?2020?告?CAC?Customer?Acquisition?Cost?DTC?LTV?IAB?2020?DTC?3.?CACs?DTC?2020?Marketing?Land?IAB?2020?DTC?DTC?1-3?告?10?DTC?DTC?4.?2020?DTC?DTC?2020?DTC?3.0?2020-2030?DTC?20204.?0-1?务?野?DTC?DT

5、C?DTC?锐?的?锐?的?DTC?2020?DTC?1?DTC?务?DTC?Allbirds?Glossier?The?Honest?Company?1-10?的?DTC?模?DTC?DTC?20202?DTC?DTC?模?0-1?1-10?DTC?的?3?DTC?DTC?DTC?告?DTC?DTC?DTC?Shopify?SaaS?2006?2015?(GE)?(Nestle)?(Unilever)?Allbirds?500?175?100?Shopify?DTC?(Direct-To-Consumer)?:?锐?NPLUS?Digital?锐?100?DTC?2020?名?名?务?导?务?模?DTC?2020?BrandStar?DTC?去?TechCrunch?务?Magazine?B?务?