霸王茶姬：霸王茶姬品牌档案全收录（231页）.pdf

1、霸王茶姬品牌档案全收録BRAND INFORMATIONBrand Promotion Brand spaceBrand Culture Brand IdentiyCONTENTS目录品牌推广品牌空间品牌文化视觉系统品牌标识字体识别品牌色 辅助图形品牌插画品牌物料产品系列品牌周边 活动推广品牌空间品牌简介品牌故事1 2 3 4ORIGINAL ARRANGEMENT2024ORIGINAL ARRANGEMENT2024ORIGINAL ARRANGEMENT2024ORIGINAL ARRANGEMENT2024Brand Insight Is Our Exclusive,In-Depth

2、Brand Analysis Column,Accessible Only To Members.This Column Is Originally Curated By Our Content Team,Presenting A Comprehensive View Of Popular Brands Visual Design,Aimingto Build The Most Extensive Brand Visual Design Resource Library Online.Brand Insight Is Our Exclusive,In-Depth Brand Analysis

3、Column,Accessible Only To Members.This Column Is Originally Curated By Our Content Team,Presenting A Comprehensive View Of Popular Brands Visual Design,Aimingto Build The Most Extensive Brand Visual Design Resource Library Online.Brand Insight Is Our Exclusive,In-Depth Brand Analysis Column,Accessib

4、le Only To Members.This Column Is Originally Curated By Our Content Team,Presenting A Comprehensive View Of Popular Brands Visual Design,Aimingto Build The Most Extensive Brand Visual Design Resource Library Online.Brand Insight Is Our Exclusive,In-Depth Brand Analysis Column,Accessible Only To Memb

5、ers.This Column Is Originally Curated By Our Content Team,Presenting A Comprehensive View Of Popular Brands Visual Design,Aimingto Build The Most Extensive Brand Visual Design Resource Library Online.视觉系统Brand Identiy1#视觉系统品牌标识BRAND IDENTIY佛像气韵+戏曲人物 西方几何美学=历久弥新的经典感 LOGO品牌标识设计师将原有的插画感 logo，通过西方的几何线条来

6、重新创作，从多色变成单色。在人物表情缔造中，设计师借鉴了佛像的神态和线条感，佛像代表的是众生平等，是悲悯和慈悲，以此传递平和、安宁的戏曲人物气质，希望霸王茶姬能始终传递包容万物的力量。字体识别#视觉系统BRAND IDENTIY英文上升主识别，拥抱国际化切割茶饮内卷风，以简约驭繁字体识别褪去厚重的毛笔书法，设计师选用当代最简约的字体形式：无衬线体，表达中国最厚重的茶叶文化，同时将英文（CHAGEE）作为品牌的主体识别，匹配品牌国际化身份。#视觉系统品牌标识BRAND IDENTIY设计师提取了“CHAGEE”的“C”作为品牌纹样，类似西方像爱马仕、巴宝莉、葆蝶家的品牌纹样，不断强化品牌识别的同