Salesforce：2024年生成式人工智能在销售领域的趋势报告（英文版）（10页）.pdf

1、SALESFORCE RESEARCHTRENDS IN GENERATIVE AI FOR SALES1SALESFORCE RESEARCHTRENDS IN GENERATIVE AI FOR SALES2SALESFORCE RESEARCHResearch MethodologySalesforce conducted a survey on generative AI in partnership with YouGov from May 1825,2023.It included more than 4,135 full-time employees across sales,s

2、ervice,marketing,and commerce.The data in this guide reflects responses from 1,036 full-time sales professionals,representing companies of a variety of sizes and sectors in the United States,United Kingdom,and Australia.The survey took place online.The figures have been weighted and are representati

3、ve of all U.S.,U.K.,and Australian full-time employees over the age of 18.1,036 sales professionals from 3 countriesSALESFORCE RESEARCHTRENDS IN GENERATIVE AI FOR SALES3 SALESFORCE RESEARCHTRENDS IN GENERATIVE AI FOR SALES3Table of ContentsForeword01|Generative AI is Helping Teams Sell Faster and Mo

4、re02|Sales Teams Feel Unprepared for Generative AI03|Building Trust:Sellers Want Oversight and Secure Data04|Building Skills:Sellers Want Training and Opportunities040506070809More AI Resources for Sales TeamsSALESFORCE RESEARCHTRENDS IN GENERATIVE AI FOR SALES4Youve probably heard a lot about gener

5、ative AI by now.Youve probably even tried using it for basic tasks like writing emails,only to get back generic copy with questionable accuracy.Not very revolutionary.Imagine using generative AI that pulls not just from public databases,but from customer data you can trust.This tool can see that a c

6、ustomer just browsed your website and launched a new product.Then it can create a sales strategy for your team thats so relevant and personal,it makes junior sellers as effective as top reps.Now thats a game changer.At Salesforce,weve made this dream possible.We see generative AI as the technology o