欧盟日本中心：日本乳业欧洲中小企业市场现状及其机遇分析（英文版）（127页）.pdf

1、 EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION The Dairy Market of Japan 2 Disclaimer The content of the here following report are based solely on views of the author and therefore do not necessarily reflect those of the EU-Japan Centre of Industrial Cooperation or other parties.While the preparation f

2、or this report was executed with a great care for accuracy,the author and the EU-Japan Centre cannot be held accountable for any errors.The author can be reached at: About the Author Paul van der Plas is a marketing and communications specialist with an MBA degree,specialising in international marke

3、ting,from the Solbridge international school of business in South Korea,and an MBA degree,specialising in consumer behaviour,from Meiji University in Japan.The author has worked as a marketing and communications consultant for five years and conducted independent research regarding cultural influenc

4、es on consumer behaviour.EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION The Dairy Market of Japan 3 Executive summary The following report is the result of a six month research carried out under the MINERVA Fellowship Programme at the EU-Japan Centre for Industrial Cooperation in Tokyo.The research comp

5、rised a comprehensive analysis of the current Japanese dairy market and the role of EU exports within it.The report will offer a detailed insight in domestic production,imports,related industries and relevant market characteristics.Second,the report will provide a basic understanding of the degree t

6、o which EU dairy exports to Japan are covered by the recently signed Economic Partnership Agreement.EU agrofood exports Agrofood exports,reaching a record 138 billion in 2017,are of great economic importance to the European Union.Japan,the 5th largest market for EU agrofood exports,showed an 11,2%gr