贝恩：东南亚综合报告大胆举动引领东南亚下一波消费增长（英文版）（62页）.pdf

1、Riding the digital wave:Southeast Asias digital consumer in the discovery generation2019How Southeast Asias emerging middle class is embracing the digital world2018Southeast Asia digital consumer trends that shape the next normal2020Digital consumers of tomorrow,here todaySoutheast Asia,the home for

2、 digital transformation2021Southeast Asias digital consumers:A new stage of evolution2022SYNC Southeast Asia seriesA thought leadership series designed to keep business leaders in tune with the consumers of tomorrow.Meta and Bain&Company,along with DSG Consumer Partners joining in 2023,offer deep in

3、sights into the emerging trends in Southeast Asia and the opportunities businesses can tap into to evolve together with their consumers.Bold moves:Leading Southeast Asias next wave of consumer growth202301.Value seeking in the near term,new needs emerging02.Gen Z is increasingly influential,same-sam

4、e but different03.The solo economy is on the rise04.Insurgent disruptors are stealing market share from incumbents05.Wellness concerns grow,but say-do gap persists06.Personalization is valued,companies to define model07.AI is shaping the consumer journeyNext steps for businesses to drive growth in S

5、outheast Asia The world is looking towards the Southeast Asia opportunity amidst global turbulenceSoutheast Asias consumer trends to shape growth12121318253037434753530404The world is looking towardsthe Southeast Asia opportunity amidst global turbulence.THE SOUTHEAST ASIA OPPORTUNITYNote:(1)10 coun

6、tries in Southeast Asia including Malaysia,Thailand,Indonesia,Myanmar,Cambodia,Singapore,Philippines,Laos,Brunei and Vietnam(2)2030 Real GDP in USD;(2)Considers large economies above USD500B;(3)Increase in number of households with income$10k from 2023-30;Source:The Economist Intelligence Unit;Eurom