联合国亚太经社会：2024年柬埔寨B2C电子商务市场的格局（英文版）（10页）.pdf

1、1THE LANDSCAPE OF B2C E-COMMERCE MARKETPLACES IN CAMBODIA Country Brief Cambodia2THE LANDSCAPE OF B2C E-COMMERCE MARKETPLACES IN CAMBODIA Country Brief CambodiaExecutive summaryCambodia shows a moderate internet penetration rate(68%)and a particularly low level of participation inonline shopping(4%)

2、.In addition,the density of B2C marketplaces is middle ranging with 85 e-commercewebsites for a population of 16.8 million(0.14%of the total traffic in the region studied).Over the period 2019-2022,traffic on the 85 B2C marketplaces dropped considerably from 39.7 to 32 millionvisits.Among them,onlin

3、e shopping malls account for the largest proportion of marketplaces(64.7%)andcapture most of the traffic(59.2%).The e-commerce market is largely dominated by international companies(74%),including first and foremostthe United States(39%).Of the total 85 B2C marketplaces,a commendable proportion are

4、held by domesticcompanies(26%)and China is third with 9%of the operating companies.The e-commerce market is highly concentrated with the Top 10 websites capturing 91.9%of total traffic.This Top 10 is largely dominated by online shopping malls,7 in total,but the leader is a classified site held bya d

5、omestic company.After that,companies are mainly from China(4)and the United States(2).Regarding the ease of selling on these B2C marketplaces,65%of them allow foreign sellers to operate and65%offer open registration to online sellers.A significant proportion of these marketplaces are fullytransactio

6、nal(64%)but,as a corollary,60%require trading fees to sell online.Cambodia has a larger proportion of generic B2C marketplaces(58%)compared to specialized marketplaces(42%).Among the 36 specialized marketplaces,39%specialize in fashion,accessories,and shoes(capturing30%of the traffic).The traffic dy