ColemanParkes：2024年B2C电子商务网站搜索趋势报告（英文版）（58页）.pdf

1、B2C ecommerce site search trendsSPONSORED BY2024MENUIntroductionExecutive SummaryBusiness profileSite search investmentSearch capabilitiesThe benefits of searchPersonalizationAI and the impact of Chat GPTMerchandisingCustomer experienceFuture state OF SEARCHSales eventsKey InsightsConclusionAlgolias

2、 PredictionsAbout AlgoliaTable of contents1Report sponsored byB2C ecommerce site search trends 2024INTRODUCTION:the B2C state of searchAs the role of AI in retail and ecommerce continues to grow,Algolia has once again partnered with Coleman Parkes for our annual search trends report to gauge how ret

3、ail businesses plan to use search and discovery this year alongside the growing role of AI in retail and ecommerce merchandising.B2C Ecommerce Site Search Trends is produced annually by Algolia.Our aim is to give stakeholders a broad,yet detailed overview of the evolution of search by ofgering a sna

4、pshot of the key developments,trends,technologies,and challenges unfolding in the B2C search and discovery space.Spanning fjve key markets,this years report is based on the input of 1,100 participants including 550 IT decision makers(ITDMs)and 550 business decision makers(BDMs)working for businesses

5、 across the US,UK,France,Germany,and New Zealand/Australia.Data and insights from the report reveal that business to consumer(B2C)companies predict healthy ongoing investment in search moving into 2024.2Report sponsored byIntroduction:the B2C state of search|B2C ecommerce site search trends 2024MENU

6、New implementations continue to be driven by a need to increase business revenue and respond to competitors.In addition,an integral element of most ecommerce strategies includes improving the user experience through increased personalization.The use of generative AI was correlated with providing bet