comscore：2023年流媒体状态报告（英文版）（46页）.pdf

1、2PLAN cross-screen insights for comprehensive audience engagement storytelling.Seamless cross-channel campaign planning maximizes impact.ONE SOLUTION:FOCUSED ON YOUR UNIFIED STORYTELLING SUCCESS*Numbers as of February 2023S C A L E M E E T S P R E C I S I O N181MDESKTOP SCREENS246MPHONES/TABLETS158M

2、CONNECTED TV SCREENS75M+TV SCREENS20M+SOCIAL BRANDS/PUBLISHERSACTIVATE user-focused campaigns with creative personalization and local-to-national targeting.Translate digital insights into cross-channel success.INSIGHTS that shape content for mindful communication to optimize viewership,time on site

3、and/or engagement to help build your audience.MEASURE accurate incrementality,ROI across screens.Get in-flight,cross platform insights around Reach&Frequency targeting with Brand Survey Lifts to highlight growth potential3432154AGENDAStreaming Landscape&Consumption TrendsThe Age of Ad-Supported Stre

4、amingEmerging TrendsMore than Media PlanningKey TakeawaysS E C T I O N O N EStreaming Landscape&Consumption Trends6DIGITAL PLATFORMS DOMINATE ENTERTAINMENT CONSUMPTION TRENDSSource:Comscore Media Metrix Multi-Platform,CTV Intelligence,Comscore TV,Jan 2022 Jan 2023 U.S.HOURS SPENT J A N 2 0 2 2-J A N

5、 2 0 2 3Consumers are spending a significant amount of time on digital platforms for entertainment and communications,indicating a preference for convenience and personalized experiences in an ever-evolving and always on consumer landscape.19BNews sites&Apps205BLinear TV131BConnected TV125BOnline Vi

6、deo121BEntertainment sites&Apps82BE-mail&Online Services62BSocial57BOther Websites&Apps46BGaming sites&Apps19BRetail sites&Apps1.7BMovies7V I D E O V I E W S050100150200250300JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECJANFEBMARAPRMAY20