香港卫生署：2021年香港婴幼儿配方奶销售研究报告（英文版）（81页）.pdf

1、A Study on the Marketing of Formula Milk for Infants and Young Children in Hong Kong Family Health Service Department of Health August 2021 All rights reserved ii TABLE OF CONTENTS Item Page No.List of Tables.iv List of Figures.v Executive Summary.vi 1.Introduction.1 1.1.Background.1 1.2.Study objec

2、tive.2 2.Study Methodology.3 2.1.Study design.3 2.2.Study coverage.3 2.3.Data sampling and collection.3 2.4.Study instruments and areas of analysis.4 2.5.Pilot study.6 2.6.Quality control.6 3.Study Findings Advertising on Various Media.8 3.1.Overall.8 3.2.Target age range.8 3.3.Analysis of the adver

3、tising expenditures on formula milk for infants and children .9 3.4.Promoting specific health benefits of formula milk.10 3.5.Nature of Promotion.11 3.6.Use of promotional devices,seeking of personal details of parents or infants for promotion.13 3.7.Source of advertisements.13 3.8.Internet advertis

4、ing.14 3.9.Television advertising.15 4.Study Findings Informational and Educational Materials.19 4.1.Overall.19 4.2.I&E materials by topics.19 4.3.Associated promotional practices of formula milk products.20 4.4.I&E materials on infant and young child feeding and nutrition.20 5.Study Findings Produc

5、t Label and Product Information.23 5.1.Overall.23 5.2.Product labels of formula milk.23 5.3.Health benefit statements.25 5.4.Other labelling requirements.26 A Study on the Marketing of Formula Milk for Infants and Young Children in Hong Kong iii 5.5.Product information of formula milk.29 6.Discussio

6、n.31 7.Conclusions and Recommendations.33 8.Limitations.35 9.References.36 10.Glossary.37 Annex 1 List of surveyed 24 manufacturers and 38 formula milk brands Annex 2 Coverage of the private advertising monitoring company Annex 3 Four checklists used in the Study A Study on the Marketing of Formula