1、Lunar New Year gifting reportS I N G A P O R EA deep dive look into the consumer habits and preferences of Lunar New Year gift buyers in Singapore.2025/Research RealityLunar New Year gifting report 20252Contents1Foreword2Report takeaways3Lunar New Year consumer insights4Holiday season brand buzz ran

2、kings6MethodologyAs one of the most significant celebrations in Singapore,Lunar New Year drives a flurry of gifting activity,with over half of the population participating in the tradition.With consumers purchasing for multiple loved ones and making thoughtful choices about what to buy and where,its

3、 clear that the holiday continues to shape the retail landscape.Brands that understand these shifting habits and standout trends are better positioned to capture consumer attention and maximize engagement during this crucial period.Our report provides these essential insights,highlighting the opport

4、unities and strategies to make an impact during the festive season.Happy reading!Lunar New Year gifting report 20253Get in touchExplore our solutionsRun a surveyForewordChi Wei TeoGeneral Manager,YouGov Singaporehttps:/ New Year gifting report 20254Report takeaways1.A positive outlook:Despite econom

5、ic challenges,69%of Lunar New Year giftbuyers in Singapore plan to spend the same amount or more than last year.2.The gender divide:Men are more likely to be last minute shoppers than theirfemale counterparts,with 49%of male Lunar New Year gift buyers starting theirgift shopping in the month before

6、Lunar New Year(compared to 34%of women).3.The power of promotions:1 in 2 Lunar New Year gift buyers agree that they willtake advantage of sales to save money this year.4.How people in Singapore plan to shop:55%of Lunar New Year gift buyers plan tomake most of their purchases online this year.5.Socia