1、How brand advocatesboost reputation,drive sales,and increase brand loyaltyThe Australian customer referral marketing report 2024203 Introduction04 Methodology05 Key insights06 Todays consumers crave community,not more ads08 Shoppers trust their communitys opinions10 Tapping into the know,like,and tr

2、ust factor14 Who should receive rewards in a referral program?17Whichindustriesarebenefitingfromreferralprograms?22 Driving loyalty with rewards consumers like24 Incentivising customers to refer your brand31 Designing programs that consumers want to participate inContentsDespite IAB research showing

3、 brands spent$3.746bn on advertising for the quarter ending 31 March 2024(a 9.3%year-on-year increase),todays oversaturation of traditional ads and too-good-to-be-true value propositions has made shoppers sceptical and more discerning.Additionally,the use of ad blockers continues to risewith Statist

4、a revealing 912 million people worldwide were making use of them in the second quarter of 2023.This ad hyper fatigue is inspiring consumers to reprioritise the community and take a more“old-school”approach to shopping:asking friends and family for their recommendations.With so many product choices,s

5、hoppers want a voice they trust to lead them.Thats why over 4 in 5 consumers say recommendations are important in their buying decisions.This new reality allows brands to reach a wider audience without advertisement overspending.Many brands already have customers who recommend their products;rewardi

6、ng those loyal customers can quickly turn them from casual endorsers to revenue-driving brand advocates.Referral marketing allows brands to acknowledge customer loyalty,expand their reach,and show customers appreciation.The Australian Customer Referral Marketing Report reveals new research on how br