1、JANUARY 2025AI Makes Telcos Smart.But Are Telcos Smart About AI?TeBIT 2024 Executive ReportAsk a telecom company the big questionshow do you spark growth,boost efficiency,or improve customer satisfactionand chances are,AI is their go-to answer.And increasingly,artificial intelligence,including gener

2、ative AI(GenAI),has become telcos answer to other questions.How,for instance,do you fight back against telephone scammers preying on your customers?For one operator,its by developing an AI-generated“granny”that wastes fraudsters time with rambling talk about knitting.Thats the beauty of AI:Its a mul

3、ti-purpose enabler.But are telcos truly poised to unleash the technology?Are they making the investments,developing the strategies,and reaching the maturity levels that will let them take AI in new directions?Findings from this years telco IT benchmark(TeBIT)study,jointly developed by ETISThe Commun

4、ity for Telecom Professionalsand Boston Consulting Group,raise concerns that operators may not be realizing,or be poised to realize,the full value of AI and GenAI.(See“About the TeBIT Benchmark.”)About the TeBIT BenchmarkTeBIT,a survey of European operators IT spending and performance,was completed

5、in the fall of 2024 and reflects their 2023 financials and operations.The study sheds light on how participants are adapting to new trends and challengesand zeros in on where telcos may want to focus their efforts.Each year,TeBIT takes a deep dive into a topic of particular interest to telcos.In pre

6、vious reports,weve looked at sustainability and process efficiency,the role of cloud services,and the impact of COVID-19 on operators,among other areas.Collaboration is a key component of TeBIT.The surveys goallike that of ETIS working groups and community gatheringsis to identify,and even shape,the