1、HOTEL DATA 101:Strategically improving marketing,conversion,and management of group and transient business through data.SUPPLIER&VENUE SOLUTIONS2SUPPLIER&VENUE SOLUTIONSTable of Contents Introduction1|What data can help SALES PROFESSIONALS reach more planners?2|What data can help a DIRECTOR OF SALES

2、 AND MARKETING bring in more RFPs that are a great fit for the property?3|What data can help a SALES MANAGER convert more RFPs to booked business?4|What data can help HOTEL OPERATIONS efficiently manage the business that comes to my venue?5|What data can help REVENUE MANAGERS improve hotel revenue?6

3、|What data can help CHAIN AND HMC LEADERS manage a group of hotels?7|What data can help CVBs bring more group business to the destination?8|What data can help HOTEL MANAGERS capture more corporate travel opportunities?IntroductionWhen travelers want to go on vacation,they dont just get in a car and

4、start driving.Nor do they show up at the airport and hop on any plane with an empty seat.To really enjoy the trip,they make plans in advance.They Google how long it will take to drive to the beach and what routes have the best options for roadside attractions along the way.They book flights and acco

5、mmodations and know what to carry on and what needs to be checked.They avoid the citys business areas during rush hour and make advanced reservations at the in-demand theater or restaurant.Likewise,smart business decision-makers seek out all the information available to them.They consider market con

6、ditions,macroeconomic factors,their employee base,and the companys current resources.As much as possible,they look to the future and try to extrapolate their company profile in one,five,and ten years.They talk to experts in their field of business and other related industries for insight.Hotels can