1、Mobile app trends:2025 edition REPORTA global benchmark of app performanceMobile app trends:2025 edition2ContentsIntroduction:Evolution and opportunity in the mobile app industry 3 Maturity beyond the hype:AI and machine learning in 2025 5 Privacy and the future of mobile measurement6 E-commerce on

2、mobile:DTC and app inventory 8What were keeping an eye on 9Key takeaways&methodology 10E-commerce/shopping apps 12 Industry stats,trends,and predictions 13 Finding and keeping users 15Gaming apps 22 Industry stats,trends,and predictions 23 Finding and keeping users 25Finance apps 33 Industry stats,t

3、rends,and predictions 34 Finding and keeping users 35Conclusion:Supercharging growth in the next wave of mobile app excellence 41Mobile app trends:2025 edition3The mobile app ecosystem is poised for another transformative and exciting year Advancements in technology,changes in user behavior,and priv

4、acy regulations continue to create equal parts opportunity and complexity Amid these developments,the industrys growth remains optimistic and steadfastwith ongoing recovery of the app economy since its unprecedented dip in 2022In the U.S.alone,mobile ad spend is expected to reach$22811 billion in 20

5、25,representing 66.4%of total digital ad spending,up from$202 billion in 2024 and$145 billion in 2021.Globally,consumer spending on mobile apps rose by 157%YoY in 2024,smartphone users are now spending an average of 5 hours a day on mobile devices,and users are engaging with 26 apps per month.Moreov

6、er,the global number of smartphone users is well on its way to 6 billionalongside some 1822 billion total devicesand projections state that the app economy will surpass a$626 billion market size(revenue)in 2030,representing a CAGR of 14.3%from 2024 to 2030.While the moment is ripe with opportunity,a