1、The CEOs What you need to know and do to win with transformative technologySecond edition Guide to Generative AIThe CEOs Guide to Generative AIWhat you need to know and do to win with transformative technologySecond edition Jonathan AdashekSenior Vice President,Marketing and CommunicationsChief Comm

2、unications OfficerIBMSalima LinManaging Partner,Strategy,M&A,Transformation,and Thought LeadershipIBM ConsultingMohamad AliSenior Vice PresidentIBM ConsultingRob ThomasSenior Vice President,Software Chief Commercial OfficerIBMKareem YusufSenior Vice President,Product Management and GrowthIBM Softwar

3、eJoanne WrightSenior Vice President,Transformation and OperationsIBM Finance and OperationsForewordOn the edge of reinventionContentsJust how fast can an organization evolve?Generative AI is pushing CEOs to find out.When the pace of change accelerates to breakneck speeds,businesses begin to strain u

4、nder the pressure.Bottlenecks cause back-ups.Organizational structures buckle.Growth engines stall.In this environment,CEOs say business model innovation is the top challenge they must overcome.1 For many,reinvention is the only option.To ensure their organizations will achieve operational excellenc

5、e no matter how hard the winds of change blow,CEOs must be ready to rip faulty support structures down to the foundation and rebuild.Gen AI can power this revolution.Over the next three years,executives say traditional and gen AI will support business and operating model innovation by providing acce

6、ss to additional data(88%),generating new insights from existing data(86%),expanding access to new markets(85%),and accelerating product and services development(84%).2It will supercharge people and skyrocket productivity,shifting business from a labor-based model to one that is asset-enabled.It wil