1、A REPORT BY VML INTELLIGENCET HE F U T U R ETrends&change to watch in 2025F O R E W O R DRealities collide in the pursuit of meaning.The 11th edition of“The Future 100”ushers in a year of possibilities.creativity thats Made by humans(page 115),while acknowledging that tech is a powerful collaborator

2、:65%of people agree that AI tools will allow us to be more creative and progressive in imagining the future of beauty,for example(Algorithmic beauty,page 145).Last year,seeking respite from a fast-paced world,people strived to find space to think more purposefully about their lives.That desire has e

3、volved into a quest for self-knowledge and discovery that is evident in a yearning for tactile activities(The analog movement,page 36),for finding connection through self-acceptance(Destination solitude,page 73),and renewed focus on the intuitive self,previously muffled by digital noise(Somatic well

4、ness,page 221).Brands must rethink messaging,balancing resonance with restraint(Humble branding,page 111).In financially challenging times,brands must be accessible(Prudent pricing,page 172),while offering indulgence(Affordable affluence,page 214).Get ready for a paradoxical year where the surreal g

5、ets real,advanced technology meets digital disconnection,and the dawn of the trillionaire collides with cost-cutting.This is“The Future 100:2025”preparing you for the year ahead.New realities are being madeby technology and our imaginations.More than escapism,this is helping to ground a world grappl

6、ing with polarization,distortion,and uncertainty.Faced with unsettling issues,people are creating a soothing reality that makes sense to themone that is imaginative and optimistic(Reality shift,page 16),where cocktails levitate(Reality-defying dining,page 127),and people can live for an eternity(Dig