Electrolux (ELUXY) 2007年CSR报告「OTC」.pdf

1、Electrolux is a global leader in household appliances and appli-ances for professional use,selling more than 40 million products to customers in more than 150 markets every year.The company focuses on innovations that are thoughtfully designed,based on extensive consumer insight,to meet the real Ele

2、ctrolux product offeringFor household kitchens throughout the world Electrolux sells cook-ers,refrigerators,freezers,dishwashers,hoods and small appliances.The increasing role of the kitchen as a meeting place for family and friends gives Electrolux a unique display area for consumers.Washing machin

3、es and tumble dryers are the core of the Electrolux product offering for cleaning and care of textiles.Innovations and a growing preference for higher capacity and user-friendliness are driv-ing demand for Electrolux products.Electrolux sells a range of products for professional kitchens and laundri

4、es.High productivity,maximum utilization of resources and an extensive service network are key factors for purchases by profes-sionals.Electrolux has a global presence,and is leader in Europe.Electrolux vacuum cleaners and accessories are sold to consumers worldwide.A strong global distribution netw

5、ork and an attractive product offering have enabled Electrolux to increase its market share.KITCHENLAUNDRYCONSUMER DURABLESPROFESSIONAL PRODUCTSFLOORCARE33%9%48%1%4%5%Electrolux a global leader with a customer focusneeds of consumers and professionals.Electrolux products include refrigerators,dishwa

6、shers,washing machines,vacuum cleaners and cookers sold under esteemed brands such as Electrolux,AEG-Electrolux,Eureka,Zanussi and Frigidaire.In 2007,Electrolux had sales of SEK 105 billion and 57,000 employees.Share of Group net salesIReaders guideContentsIn 2007,Electrolux launched a group-wide pl