1、2011 Social ReSponSibility RepoRtperformanceHigh commitment greaterARCA CONTINENTALOrganizational CultureVISIONto be leaders in food and beverage consumption for every occasion in all the markets in which we participate,focusing on profitability and sustainability.MISSIONto generate maximum value fo
2、r our customers,associates,communities and stockholders,satisfying our consumers expectations at all times with the highest quality products and services.VALUESFocus on the Customer and Vocation for Service We are committed to meeting the needs of our customers and consu-mers,driven by our vocation
3、and constant desire to satisfy and surpass their expectations with world-class service.Integrity Based on Respect and Justice our commitment to the truth is unwavering.as a result,what we do is consistent with what we think and say.We take care of the assets and resources of the company,its associat
4、es and the community.We ack-nowledge and endorse diversity as a distinctive feature of our times.Comprehensive Human Capital DevelopmentWe foster an atmosphere of great motivation,productivity and re-cognition which drives us towards success,and support our peoples professional aspirations and perso
5、nal goals,encouraging them to de-termine through their own actions how far they want to grow.at arca continental,opportunities for growth and development are a direct outcome of our results.Sustainability and Social ResponsibilityWe are totally convinced that we play a role in changing our environ-m
6、ent.consequently,in our daily activities we assume the commitment of“meeting the needs of the present without compromising the ability of future generations to meet their own needs,”guided by a form of corpo-rate Governance that leads us on a permanent quest to achieve a better quality of life for e