亿邦智库：2022未来零售发展报告（56页）.pdf

1、Future Retail Development Report 20222022淢2021.12 / O1FUTUREO2O3 / / 3 / O1FUTURE41955 20032018飬 2021 浼5 2021 10 9 80166 82851 8544990359 93984 9889910107450%55%60%65%70%75%020000400006000080000100000120000 59403 64798 6476477325 8178687335 88775-5%0%5%10%15%20%25%020000400006000080000100000 6 CNNIC

2、Z QuestMobile 2021 2020 Z 90 95 00 Z Z 2016 16.6 20203.2 5 Z罻湣163.9 154.5Z Z27.123.8Z Z APP Z3501 3.2 Z2021 6 Z豸 App TGI91% 84% 83%75% 72% 70%55% 49% 49%42%126 121143117 1211721851751601280204060801001201401601802000%25%50%75%100%罻 2021 6 Z TOP107壩涨綨粻涨壩 2035蹲 2025蹲 2035 2021 4 10 1822021 10 8 34.422

3、020 11 10壩蹲2021 6 102021 8 18粻涨壩2020 10 268 / O2FUTURE9 C2MIP罻 10 11 B 12 /O2FUTURE132018 棬 侺磻棬顢 5.27.2910.611.810.426.2%32.2%23.9%16.5%10.9%17.4%0%5%10%15%20%25%30%35%02468101214 GMV5000 +3812 +8000100006756521540643102 2021 8 362021 20202021E20202021E202120202021202014淨 11 2000 10000 100 TOP120202

4、021360700+100%+15 10 2020 5 18 2.4罻KOC壬242021 6 1200 450 + + & + +KOL+KOC+ +20210%2%4%6%8%10%12%14%020040060080010002018Q22018Q32018Q42019Q12019Q22019Q32019Q42020Q12020Q22020Q32020Q42021Q12021Q22021Q3 1.0 罻2.0 3.0 4.0 16壬壬棬 OAERPSaaSSEM&SEO&EDM 17 +罻 + + +罻罻裬硣罻罻 罻罻罻罻罻罻 幩 SKU 罻18 IP IP .19 C2M嶯 C2M C

5、2M C2M 2021 11 20罻2020罻罻罻罻 950 1820 3607 6836 12000 20606 23001 28651 0%50%100%150%010000200003000040000863 1445 1974 2890 2949 3371 0%20%40%60%80%010002000300040002016 2017 2018 2019 2020 2021E罻罻300 +380 +3.14 +1.22仯 DAU GMV+26.7%+21.2%+66.7%201920202019202020192020 21罻 /O2FUTURE22 硢 2021 4 7 2021

6、x x 90 , 90 罻 90 仯 TOP15 108 KOL 飺 KOL23 2017 2019 2020 36 72% 2021 11 700TOP1 275 3275 3 ubrus usmile 2017-2019 42.75% 19.68% 12.03% 2019 70% 11 24 9 38% 5 22020 11 36 3 1747% 5 1025% 22021 TOP12017 -2019 2019 -2020 2017 -2021 CBNData 2020 24Z 糱 & 硢 仯 x C洫巿2021 MEGA幤25 2019 332 2024 1010 24.92%齺 齺