Mob研究院：2021H2教育行业追踪报告（20页）.pdf

1、2021H2 20211215 21H2 APP 218APPAPPAPP K12 K12 /VR 2 / 22 z Contents Part I4 Part IIAPP8 Part III14 Part IV16 Part I K12 Mob 2021.11.10 2021.9.14 50% 2021.9.6 5 / 22 K12 Mob 2021.9.6 2021.9.6 2021.7.24 36 2021.6.15 6 / 22 21H2 Mob 2021.12.7“1 2021.12.6 2021.11.2 2021.10.122025 10% 2035 7 / 22 Part II

2、 APP - APP202020218 APPAPP MobTech202001-202111 APP APP 2021APP 2020100%APP 202001-202111APP 9 / 22 1213App AppAppApp AppApp App -K12 K12APP202171120% MobTech202001-202111 202001-202111-K12APP 15%38.44% 4%2.36% 82%59.2% 10 / 22 - APP 5.87%-17.17% MobTech202001-202111 202001-202111-APP 395%17.17% 320

3、%13.91% 153%6.65% 135%5.87% 11 / 22 - APP APP MobTech202001-202111 202001-202111-APP 296%12.86% 248%10.78% 118%5.13% 312%13.57% 12 / 22 - APPAPPAPP MobTech202001-202111 202001-202111-APP 96%4% 36%2% 60%3% 38%2% 256%11% 13 / 22 Part III / Mob15 / 22 Part IV Mob17 / 22 / 1 K12 Mob18 / 22 2 21Q310074% 20251100 Mob19 / 22 40% 34% 18% 6% 1%1% 2021Q3100 750 411 300 300 16.4 68 25 19.8 16.9 6 950 909 400 450 26.6 103 45 47.5 44 10.6 20202025 2020-2025 3/VR Mob20 / 22 PPT IBM