Ethoca：2021电子发票展望报告-提高客户参与度（英文版）（25页）.pdf

1、 AUGUST 2021 Digital Receipts A PATH TO GREATER CUSTOMER ENGAGEMENT Julie Conroy This report provided compliments of: Digital Receipts 2021 Aite-Novarica Group. All rights reserved. 1 Table of Contents IMPACT POINTS. 3 INTRODUCTION . 4 METHODOLOGY . 4 DIGITAL RECEIPTS: INCREASINGLY UBIQUITOUS . 6 AD

2、OPTION BARRIERS . 10 INTEGRATION . 11 VALUE-ADDED DIGITAL RECEIPT STRATEGIES . 15 LOYALTY . 15 UPSELLING . 16 WARRANTY . 16 RETURNS . 17 CARD-ON-FILE MANAGEMENT . 18 ADDITIONAL FEATURES . 19 THE FINAL WORD FROM CONSUMERS . 20 CONCLUSION. 22 RELATED AITE-NOVARICA GROUP RESEARCH . 23 ABOUT AITE-NOVARI

3、CA GROUP . 24 CONTACT . 24 AUTHOR INFORMATION . 24 List of Figures FIGURE 1: PREVALENCE OF DIGITAL RECEIPTS AMONG CARD- PRESENT MERCHANTS . 6 FIGURE 2: BUSINESS-CASE DRIVERS FOR DIGITAL RECEIPTS . 8 FIGURE 3: CONSUMER INTEREST IN RECEIPTS . 9 FIGURE 4: CONSUMER INTEREST IN DIGITAL RECEIPTS . 10 IMPA

4、CT REPORT AUGUST 2021 Digital Receipts A PATH TO GREATER CUSTOMER ENGAGEMENT Julie Conroy Digital Receipts 2021 Aite-Novarica Group. All rights reserved. 2 FIGURE 5: INTEREST IN A SEAMLESS AND CENTRALIZED DIGITAL RECEIPT SERVICE . 12 FIGURE 6: PREFERRED METHOD OF INTEGRATION FOR DIGITAL RECEIPTS . 1

5、3 FIGURE 7: IMPORTANCE OF LOYALTY IN VALUE-ADDED DIGITAL RECEIPT STRATEGIES. 15 FIGURE 8: IMPORTANCE OF UPSELLING IN VALUE-ADDED DIGITAL RECEIPT STRATEGIES. 16 FIGURE 9: IMPORTANCE OF WARRANTY IN VALUE-ADDED DIGITAL RECEIPT STRATEGIES. 17 FIGURE 10: IMPORTANCE OF LEVERAGING THE DIGITAL RECEIPT FOR R

6、ETURNS . 18 FIGURE 11: IMPORTANCE OF LEVERAGING THE DIGITAL RECEIPT FOR CARD-ON-FILE MANAGEMENT . 19 List of Tables TABLE A: MERCHANT SIZE BY REVENUE . 4 TABLE B: MERCHANTS BY GEOGRAPHY . 5 TABLE C: MARKET TRENDS AND IMPLICATIONS . 13 TABLE D: INTEREST IN RETAINING RECEIPTS FOR THREE MONTHS OR LONGE