Cirium：2021 Cirium 中国旅行者报告（英文版）（35页）.pdf

1、The Cirium Traveller Intelligence Report 2021 China Survey PREPARED BY AUDIENCENET FOR CIRIUM OCTOBER 2021 October 20212 The Cirium Traveller Intelligence Report 2021 | China Survey Background Cirium has commissioned the PC Agency and its global research partner, AudienceNet to conduct a quarterly p

2、rogramme of research throughout 2021. The research involves nationally representative surveys among the adult populations of: UK, US, China greater levels of personal space and an increase in touchless technologies will all play a significant role in restoring confidence in air travel, among Chinese

3、 travellers. Two thirds of Chinese travellers have taken at least one domestic flight since the start of the pandemic. But as growing confidence sees passengers return to the air for regional and international travel, choice of destination is likely to focus foremost on South East Asia, with seconda

4、ry choices being Europe, Australia/New Zealand and East Asia. With the right measures in place, the Chinese traveller is unquestionably set to return to levels of air travel which will match or exceed pre- pandemic levels. October 2021 The Cirium Traveller Intelligence Report 2021 | China Survey 6 T

5、o summarise the main points emerging from the Cirium China survey: 4 96% of Chinese citizens are either likely to fly in the future (75%) or would consider it but are currently unsure (21%). 4 Of those at least considering flying, 81% intend to travel by air within the next 12 months. 4 Three-quarte

6、rs (74%) of those intending to fly with in the next 12 months expected to book their ticket no more than two weeks from departure. 4 Leisure accounted for nearly three-quarters (73%) of proposed air travel. 4 One-third claimed that they would be less likely to travel by air, post pandemic, being pri