菲利普莫里斯国际公司Philip Morris International (PM) 2019年年度报告「NYSE」.pdf

1、SIMPLY AMAZINGP H I L I P M O R R I S I N T E R N A T I O N A L2 0 1 9 A N N U A L R E P O R TSimply Amazing The Simply Amazing campaign focuses on everyday,relatable moments and emotions by showcasing to adult smokers the benefits of switching to IQOS.Strong Underlying 2019 PerformanceNet RevenuesA

2、djusted Operating IncomeAdjusted Operating Income Margin+6.4%vs.20181+11.2%vs.20181+1.7ppvs.20181Note:All references throughout this report to“like-for-like”performance reflect pro forma 2018 results,which have been adjusted for the deconsolidation of our Canadian subsidiary,Rothmans,Benson&Hedges,I

3、nc.(RBH),effective March 22,2019.All references to adjusted results reflect the exclusion of asset impairment,exit costs and other charges.Reconciliations to the most directly comparable U.S.GAAP measures are provided on pages R-1 to R-2.All references to IQOS are to our Platform 1 heat-not-burn pro

4、ducts,unless otherwise stated.(1)On a like-for-like basis,excluding currency.(2)Annualized rate based on a quarterly dividend of$1.17 per common share,declared September 11,2019.Adjusted Diluted EPSOperating Cash FlowAnnualized Dividend+9.9%vs.20181$10.1 billion$4.68/share2Dear Shareholder2019 vs.20

5、18 ResultsTotal cigarette and heated tobacco unit(HTU)shipment volume of 766.4 billion units decreased by 2.0%,or by 1.4%on a like-for-like basis.This compares to a total international industry volume decline of 2.0%,excluding China and the U.S.Total cigarette and HTU market share grew by 0.1 percen

6、tage point,reaching 28.4%of the international market,excluding China and the U.S.,driven mainly by the strong performance of our HTU brands.While our share of the international cigarette market declined by 0.3 percentage points,cigarette share for Marlboro increased by 0.3 percentage points to reach