菲利普莫里斯国际公司Philip Morris International (PM) 2015年年度报告「NYSE」.pdf

1、2015 Annual Report This performance underscores the resilience of our business,our broad and balanced geographic footprint,the strength of our world-class brand portfolio and,above all,the motivation and focus of our organization.Against a backdrop of improving industry volume trends in many key geo

2、graphies,our cigarette brand portfolio performed superbly,driven by the Marlboro 2.0 Architecture,our enhanced commercial approach and the investments that we made in 2014 to address key market challenges.Last year also marked an important milestone for our Reduced-Risk Products(1)portfolio,with the

3、 geographic expansion of iQOS in Japan and Italy;city launches in Portugal,Romania,Russia and Switzerland;increased investments in preparation for further launches in 2016;and significant progress on our risk assessment and evidence package.2015 ResultsCigarette volume of 847.3 billion units in 2015

4、 declined by 1.0%versus the prior year.The decrease primarily reflected the impact of lower industry volume,partly offset by market share growth in the European Union(EU),Eastern Europe,Middle East&Africa(EEMA)and Latin America&Canada(LA&C)Regions.This was our best cigarette volume performance,exclu

5、ding acquisitions,since 2012,driven mainly by a moderation in the cigarette industry volume decline,notably in the EU Region.Our market share performance in 2015 was strong.Total PMI share,excluding China and the U.S.,increased by 0.2 percentage points to 28.7%,with growth in the EU,EEMA and LA&C Re

6、gions of 0.1,0.3 and 0.5 percentage points,respectively,and stable share in Asia.Importantly,we registered a growing or essentially flat share in 20 of our top-30 operating companies income(OCI)(2)markets.Marlboro,the number one cigarette brand worldwide,enjoyed a very robust performance,driven by t