菲利普莫里斯国际公司Philip Morris International (PM) 2016年年度报告「NYSE」.pdf

1、THIS CHANGES EVERYTHINGPhilip Morris International 2016 Annual ReportHeated Tobacco ProductsProducts Without TobaccoPlatform1IQOS,using the consumables HeatSticks or HEETS,features an electronic holder that heats tobacco rather than burning it,thereby creating a nicotine-containing?harmful toxicants

2、 compared to cigarette smoke.Platform3Platform 3 is based on acquired technology that uses a chemical process to create a nicotine-containing vapor.We are exploring two routes for this platform:one with electronics and one without.A city launch of the product is planned in 2017.Reduced-Risk Products

3、-Our Product PlatformsNote:RRPs(Reduced-Risk Products)is the term PMI uses to refer to products that present,are likely to present,or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking.Product visuals in this report are for illustrative p

4、urposes only.Weve built the worlds most successful cigarette company with the worlds most popular and iconic brands.Now weve made a dramatic decision.Weve started building PMIs future on breakthrough smoke-free products that are a much better choice than cigarette smoking.Were investing to make thes

5、e products the Philip Morris icons of the future.In these changing times,weve set a new course for the company.Were going to lead a full-scale effort to ensure that smoke-free products replace cigarettes to the?company and our shareholders.Platform2TEEPS uses a pressed carbon heat source that,once i

6、gnited,heats the tobacco without burning it,to generate a nicotine-containing vapor with a reduction in harmful toxicants similar to IQOS.Acity launch of the product is planned in 2017.Platform4Products under this platform are e-vapor products battery-powered devices that produce an aerosol by vapor